Think Lateral
Where Experience Meets Innovation
Hi, I’m James Frost, and I’m here to help startups and growing businesses reach their full potential. Building a business is an incredible journey, but it comes with unique challenges. At Think Lateral, my goal is to guide you through these challenges with the strategic insight, leadership, and practical advice that can turn potential into lasting success.
Why Think Lateral?
With over 20 years of entrepreneurial experience under my belt, I’ve founded, scaled, and sold successful businesses across different sectors. Think Lateral is about sharing what I’ve learned with you, offering a partnership that empowers you to grow confidently and effectively.
How I can Help
Business Consultancy
Develop a bespoke growth strategy tailored to your vision and goals.
Fractional leadership
Enhance your team’s capabilities with high-level expertise without the cost of a full-time hire.
Board advisory
Navigate strategic decisions and major growth milestones with confidence.
scaling & Market positioning
Build a competitive edge and implement strategies that work.
“an exciting person to work alongside and is well connected to influential and interesting people.”
Catherine Coale, Fractional Marketing Director
“an extraordinary leader whose vision and drive consistently inspire excellence…”
“consistently impressed by his strategic acumen and commercial prowess.”
Paul Coffey, Production Director @ Coast Digital
David Wharram, CEO @ Elixirr Digital
